About Us

    appliance set

    Locally owned and operated since 1988, East Coast Appliance, the largest independent appliance dealer in Virginia, sells all the major brands of appliances. We sell it ALL - new and scratch & dent appliances. If you need an appliance we can fill your needs at whatever your budget! East Coast Appliance belongs to ASSOCIATED VOLUME BUYERS MARKETING GROUP with a combined purchase power of over 14 billion dollars in appliances. That is why we can guarantee the best price always.

    East Coast Appliance is committed to providing the absolute best customer experience in buying an appliance anywhere! Rob Nicholson, president and owner of East Coast Appliance explains, "What sets us apart from our competitors is our huge selection of every major brand, our everyday low prices, we service what we sell and that we are locally owned and operate with real people to talk to." The local chain was founded by owner Rob Nicholson after he left the U.S. Navy in 1988 and started a small appliance retail sales and service operation. The business quickly grew to include retail locations in Virginia Beach, Norfolk and Portsmouth. In 2005 Nicholson opened the Laskin Road superstore in Virginia Beach with more than 40,000 square feet of space for sales and inventory. The new store was an immediate success and Nicholson began closing the smaller stores in order to focus on his proven superstore concept. The Chesapeake location opened in 2006 and followed in 2007 with Newport News. Our Fredericksburg location opened in February 2019, and our newest location opened in Richmond in 2021. We also have a new concept store , BuilderDirect , that serves architects , designers, builders and home owners desiring built in and/or high end appliance solutions. This new concept store is located at 2053 B Laskin Road Virginia Beach, VA 23454.

    Best Price Guarantee

    If you find a lower advertised price on the same appliance, new in the box, and it is an available brand and model, we will beat that price. Simply bring in the ad of the local retail competitor while the lower price is in effect and you'll receive your price match. A local competitor is considered to be a retail store located in the same market area as your local East Coast Appliance store. If the item is out of stock or the competitor has limited quantities of an item, then it is not eligible for price matching. We guarantee our prices up to 30 days after the date of purchase (excluding Black Friday) and after all performed services. The guarantee does not apply to any:

    • Competitor website pricing
    • Competitor offers include financing, bundling of items, free items, pricing errors and mail-in offers
    • Competitor items that are limited-quantity, out of stock, open-box, clearance, Outlet Center, refurbished/used items and items for sale on Black Friday
    • Competitors service prices including delivery and installation.
    • Competitor Going Out of Business/Liquidation Sales
    • Competitor Scratch & Dent products