Welcome to our website! As we have the ability to list over one million items on our website (our selection changes all of the time), it is not feasible for a company our size to record and playback the descriptions on every item on our website. However, if you are an American with a disability we are here to help you. Please call our disability services phone line at (757) 425-2883 during regular business hours and one of our kind and friendly personal shoppers will help you navigate through our website, help conduct advanced searches, help you choose the item you are looking for with the specifications you are seeking, read you the specifications of any item and consult with you about the products themselves. There is no charge for the help of this personal shopper for any American with a disability. Finally, your personal shopper will explain our Privacy Policy and Terms of Service, and help you place an order if you so desire.

About Us

Our Story

Locally owned and operated since 1988, East Coast Appliance, the largest independent appliance dealer in Virginia, sells all the major brands of appliances. We sell it ALL - new, scratch & dent and our very own refurbished appliances. If you need an appliance we can fill your needs at whatever your budget!

East Coast Appliance belongs to ASSOCIATED VOLUME BUYERS MARKETING GROUP with a combined purchase power of over 14 billion dollars in appliances. That is why we can guarantee the best price always.

East Coast Appliance is committed to providing the absolute best customer experience in buying an appliance anywhere! Rob Nicholson, president and owner of East Coast Appliance explains, "What sets us apart from our competitors is our huge selection of every major brand, our everyday low prices, we service what we sell and that we are locally owned and operate with real people to talk to."

The local chain was founded by owner Rob Nicholson after he left the U.S. Navy in 1988 and started a small appliance retail sales and service operation. The business quickly grew to include retail locations in Virginia Beach, Norfolk and Portsmouth. In 2005 Nicholson opened the Laskin Road superstore in Virginia Beach with more than 40,000 square feet of space for sales and inventory. The new store was an immediate success and Nicholson began closing the smaller stores in order to focus on his proven superstore concept. The Chesapeake location opened in 2006 and followed in 2007 with Newport News. We are currently planning and building a new location on the corner of Raby Road and Military Highway opening in the spring of 2017.

We also have a new concept store , Builders Direct , that serves architects , designers, builders and home owners desiring built in and/or high end appliance solutions. This new concept store is located at 2000 Virginia Beach Blvd next to our Laskin Super store.

Best Price Guarantee

If you find a lower advertised price on the same available brand and model, we will match that price. Simply bring in the ad of the local retail competitor, while the lower price is in effect and receive your price match. We guarantee our prices up to 30 days after the date of purchase (excluding Black Friday) and after all preformed services.

The guarantee does not apply to our competitors' website pricing. The guarantee also does not apply to any:

Competitor offers that include financing, bundling of items, free items, pricing errors and mail-in offers

Competitor items that are limited-quantity, out of stock, open-box, clearance, Outlet Center, refurbished/used items and items for sale on Black Friday.

A local competitor is considered to be a retail store located in the same market area as your local East Coast Appliance store.

Proof of price can be shown by simply bringing in the competitor's current ad. We reserve the right to call the competitor's store to verify the lower price and availability of the item.

Sometimes a retailer will advertise a very low price for a product but have only limited quantities in stock. If the item is out of stock or the competitor has limited quantities of an item, then it is not eligible for price matching.

East Coast Appliance does not match competitors' service prices, due to the differences in services being performed. This includes, but is not limited to, services such as delivery and installation.

East Coast Appliance does not match the prices of Internet-only retailers or the online only offers of our local retail competitors.
Best Price Guarantee